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Case Studies

Batchelors & Chapmans

“In less than 12 months we have jumped to number one position in the Search Engines and 60% of new enquiries now come from the internet and have recently launched a regular email marketing campaign.”

Batchelors of Ripon’s previous car dealership website lacked impact and had no presence on the Search Engines at all. Over time the website had become dated, unloved and the Sales team were reluctant to point prospective customers to it!

Having listened to their needs, our team devised a strategy to re-launch the website and catapult them forward in terms of internet presence and online marketing.

By launching a Pay Per Click advertising strategy we have broadened their reach whilst working within strict budgets and achieving measurable results, culminating in monthly sales targets being smashed. Results show that they have far more potential customers visiting their website than they even did visiting the physical showroom. Batchelors & Chapmans have also experienced fantastic results in the natural search engine results too – now appearing in the number one position for the majority of their chosen keyword phrases:

• ‘Vauxhall in Yorkshire’ – number 1 out of 1,350,000
• ‘Subaru Yorkshire’ – number 1 out of 654,000
• ‘Vauxhall in North Yorkshire’ – number 1 out of 267,000

Searches correct as of 18/07/08

By using various methods customers data has been captured via ‘opt-in’ methods and Batchelors & Chapmans send regular emails with promotions and special offers. Tracking and reporting technology is then used to intelligently filter this data to launch more refined and targeted campaigns.